RIM Correctly Targets The Business Users via Playbook
RIM's Blackberry
has always been about enabling business. Now, RIM announces the Playbook, a touchscreen tablet, also targeting the business user market.
The advantage of RIM's Playbook is that it is designed with the business users in mind in terms of securing data, and in leveraging (or complimenting) an organization's existing Blackberry investments. This is a strong edge for RIM versus opting for consumer-targeted tablets like the Apple iPad
, Samsung Galaxy Tab and HP Slate with WebOS (although HP plans to release the HP Slate with Windows 7
to target business users).
The Playbook claims to be the fastest enterprise-ready tablet sporting a dual core processor running a QNX
OS which RIM recently acquired.
This is a very smart move from RIM. By keeping their focus on the market that they know they are very good in, the Playbook promises success! By targeting businesses, RIM can effectively avoid competition with the fast-growing options already targeting consumers.
Granted that the Blackberry has gained considerable share even in the consumer market sector, it won't be surprising if the Playbook gets attention even from consumers and enthusiasts as well. It has multi-tasking; an Internet browser with Adobe Flash support; rich multi-media and gaming capabilities; and video conferencing features.
has always been about enabling business. Now, RIM announces the Playbook, a touchscreen tablet, also targeting the business user market.The advantage of RIM's Playbook is that it is designed with the business users in mind in terms of securing data, and in leveraging (or complimenting) an organization's existing Blackberry investments. This is a strong edge for RIM versus opting for consumer-targeted tablets like the Apple iPad
, Samsung Galaxy Tab and HP Slate with WebOS (although HP plans to release the HP Slate with Windows 7 to target business users).The Playbook claims to be the fastest enterprise-ready tablet sporting a dual core processor running a QNX
OS which RIM recently acquired.This is a very smart move from RIM. By keeping their focus on the market that they know they are very good in, the Playbook promises success! By targeting businesses, RIM can effectively avoid competition with the fast-growing options already targeting consumers.
Granted that the Blackberry has gained considerable share even in the consumer market sector, it won't be surprising if the Playbook gets attention even from consumers and enthusiasts as well. It has multi-tasking; an Internet browser with Adobe Flash support; rich multi-media and gaming capabilities; and video conferencing features.
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