Apple Ad Is Out Of Touch
Apple released an ad that caused some controversy. Generally, it was hated. "What's a computer?" is almost an impossible question to hear nowadays. And it would likely be the most impossible question to hear in the future as well. The ad suggested otherwise... and that's where Apple got it all wrong.
Apple's ad contradicts itself. The fact that the parent still calls it a computer means that the kid, at her age, is supposed to know what a computer is. As casually as the parent used it in that ending scene, the term "computer" is still in common use. There's something about the scene that questions how smart kids would really be in the future. Or to even show how poorly parents communicate and connect with their children.
Apple's ad suggests a failure in the future's education system. Part of learning about the world is to know about its history. To reach a point where the term "computer" would not be taught in schools is outrageous. Does Apple want to forget about its own history and never look back? IMHO, that's a big shame.
Apple's premium branding is getting out of control. Thousand dollar smartphones, expensive trash bin computers, leather bands more expensive that the watch it attaches to, tablets with an identity crisis (and a delusion of grandeur), etc. There's hilarity in vanity that Apple capitalizes on. It happens once in a while to premium brands. Hopefully, Apple will not be drowned in just the hilarity of it all. Being elite does not mean you have to be blind about those otherwise.
Apple's ad is so out of touch. Is this the effect of being so shrouded in richness that you can forget where your feet are on? The truth about the future is that we will continue to teach our children what they need to know. The truth about the future is that we will all be smart about our own progress. The truth about the future is that it will not be like how Apple thinks it will become. Apple needs to put itself grounded back on Earth and live among us, the real people who lives life the way it really is.
Apple's ad contradicts itself. The fact that the parent still calls it a computer means that the kid, at her age, is supposed to know what a computer is. As casually as the parent used it in that ending scene, the term "computer" is still in common use. There's something about the scene that questions how smart kids would really be in the future. Or to even show how poorly parents communicate and connect with their children.
Apple's ad suggests a failure in the future's education system. Part of learning about the world is to know about its history. To reach a point where the term "computer" would not be taught in schools is outrageous. Does Apple want to forget about its own history and never look back? IMHO, that's a big shame.
Apple's premium branding is getting out of control. Thousand dollar smartphones, expensive trash bin computers, leather bands more expensive that the watch it attaches to, tablets with an identity crisis (and a delusion of grandeur), etc. There's hilarity in vanity that Apple capitalizes on. It happens once in a while to premium brands. Hopefully, Apple will not be drowned in just the hilarity of it all. Being elite does not mean you have to be blind about those otherwise.
Apple's ad is so out of touch. Is this the effect of being so shrouded in richness that you can forget where your feet are on? The truth about the future is that we will continue to teach our children what they need to know. The truth about the future is that we will all be smart about our own progress. The truth about the future is that it will not be like how Apple thinks it will become. Apple needs to put itself grounded back on Earth and live among us, the real people who lives life the way it really is.
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