Let's Talk About Online Social Networking

The first online social networking that I tried was sixdegrees.com. That was over 10 years ago. Unfortunately, it was too far ahead of its time. The Internet then was more focused in proprietary content, e-commerce and everything related to making money so a social networking at that time was not seen with much potential.

In a way, the success of networking online started to kick off best in "communities". More than 10 years ago, chat rooms, groups and forums were the closest there was to networking, where people with related interests could interact and collaborate through the Internet. Blogs also became one of the great mean to building a personal community which started the consumer-provided content revolution in the Internet further enhanced with photos (like Flickr and Multiply), videos (later capitalized by YouTube and MetaCafe) and audios (later coined as podcasts). Midway in the first decade of the 21st century, there was a great boom in consumer content online to the point that they could justify their own category of commercial success. To everyone's surprise, "You" was deserved the Time Person of the Year in 2006.

"You" content was king! When micro-blogging was popularized by Twitter, it added a whole new category of online information: live content. Live content is information posted as it happens! The popularity and potential of live content motivated the interest in developing real-time searches by Google and Bing. The Internet users were driving the industry and businesses wanted a piece of the pie: all in the context of social networking!

What makes social networking popular is that it works... now! It may've been a technology out too soon when sixdegrees launched, but nowadays the social service blends quite well in to most people's lifestyles. The value of social networking is that it is closest to our natural desire to be connected. Friendster, MySpace and Facebook are some of the companies who successfully capitalized to creating some of the biggest online human networks.

I knew sixdegrees was a great idea. However, just like any new technology launched to the market, you can't really be commercially successful when you're too far ahead of your time.

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