From Blogging To Micro-Blogging
Web logs, or blogs, started out as an on-line journal that allowed people to post articles about their respective interests. Blogs could cover any topics capable of capturing an audience that share the same interests as the blogger. What was really great about the blogging tools that came out was that, in addition to being available for free, it allowed many people to setup their own web site without the need to be technically savvy!
The amount of traffic that many blogs were getting attracted businesses. For example, Google capitalized on the blogging potential by allowing bloggers to show Google ads on their blogsite. Depending on the blogsite's performance, the blogger can actually get paid for ad impressions and/or clicks. This attracted a lot of bloggers. If you could do something that you simply liked doing and also earn from it on the side, then why not? The business model was almost naturally made for success. Soon, more companies started to appear offering similar and competitive ad solutions. The excitement attracted more bloggers to jump in to the blogging bandwagon... but they're not alone.
Not surprisingly, the blogging technology evolved into a powerful tool for writers and journalists. Who else would like a tool that could compliment their professional career? In addition, the potential extra earnings for doing something that you know you're good at was, too, attractive to let go. Soon, the blogging world became a mix of bloggers and professionals. Not that it's a bad thing, but the competition for traffic became more serious -- and blogging per se suddenly became a serious job. In fact, some blogsites actually became companies with journalistic content and operations.
Meanwhile, there were more people out there who were not really into writing but who may actually had something to say about anything at any time. They might need only a few words to convey their messages. Come to think of it, some one-liners could actually mean a lot to many people. Like blogs, these one-liners could attract an audience. Social networking sites like Facebook and Twitter, for example, capitalized on this. On-line status updates easily became popular. It was as if it was truly designed for everyone. Thus, micro-blogging was born!
Micro-blogs introduced a whole new category of on-line content: live information. They were easier to write. They were faster to post. They were literally streaming like a river. Unfortunately, these live information were coming in faster than search engines could index them. Live searches became a new goal so Bing and Google wasted no time to rolling out their respective solutions.
Micro-blogging sort of leveled everyone on-line. Bloggers and professionals added micro-blogging as a tool to promote their respective content. Meanwhile, their posts are mixed in the same stream as other micro-bloggers. No matter how sophisticated the tool is used for micro-blogging, they're all equally streamed in the river of live information.
There are more micro-bloggers than there are bloggers. Unlike blogs which easily got a successful business model via ads, a viable business model has not been established to capitalize on micro-blogs. To date, even Twitter, one of the most popular micro-blogging tool available on-line since 2007, still has to prove a successful business model for their service.
Blogs were successful because it attracted people to do what they liked. They didn't need to earn from it, but the ad business put in was a win-win-win solution: just keep doing what you were doing and the rest would just flow in to your bank account. The ad company wins, the advertiser wins and the blogger wins!
Now, micro-blogging is something that more people like doing. They don't necessarily need to earn from it... but what if they could?
The amount of traffic that many blogs were getting attracted businesses. For example, Google capitalized on the blogging potential by allowing bloggers to show Google ads on their blogsite. Depending on the blogsite's performance, the blogger can actually get paid for ad impressions and/or clicks. This attracted a lot of bloggers. If you could do something that you simply liked doing and also earn from it on the side, then why not? The business model was almost naturally made for success. Soon, more companies started to appear offering similar and competitive ad solutions. The excitement attracted more bloggers to jump in to the blogging bandwagon... but they're not alone.
Not surprisingly, the blogging technology evolved into a powerful tool for writers and journalists. Who else would like a tool that could compliment their professional career? In addition, the potential extra earnings for doing something that you know you're good at was, too, attractive to let go. Soon, the blogging world became a mix of bloggers and professionals. Not that it's a bad thing, but the competition for traffic became more serious -- and blogging per se suddenly became a serious job. In fact, some blogsites actually became companies with journalistic content and operations.
Meanwhile, there were more people out there who were not really into writing but who may actually had something to say about anything at any time. They might need only a few words to convey their messages. Come to think of it, some one-liners could actually mean a lot to many people. Like blogs, these one-liners could attract an audience. Social networking sites like Facebook and Twitter, for example, capitalized on this. On-line status updates easily became popular. It was as if it was truly designed for everyone. Thus, micro-blogging was born!
Micro-blogs introduced a whole new category of on-line content: live information. They were easier to write. They were faster to post. They were literally streaming like a river. Unfortunately, these live information were coming in faster than search engines could index them. Live searches became a new goal so Bing and Google wasted no time to rolling out their respective solutions.
Micro-blogging sort of leveled everyone on-line. Bloggers and professionals added micro-blogging as a tool to promote their respective content. Meanwhile, their posts are mixed in the same stream as other micro-bloggers. No matter how sophisticated the tool is used for micro-blogging, they're all equally streamed in the river of live information.
There are more micro-bloggers than there are bloggers. Unlike blogs which easily got a successful business model via ads, a viable business model has not been established to capitalize on micro-blogs. To date, even Twitter, one of the most popular micro-blogging tool available on-line since 2007, still has to prove a successful business model for their service.
Blogs were successful because it attracted people to do what they liked. They didn't need to earn from it, but the ad business put in was a win-win-win solution: just keep doing what you were doing and the rest would just flow in to your bank account. The ad company wins, the advertiser wins and the blogger wins!
Now, micro-blogging is something that more people like doing. They don't necessarily need to earn from it... but what if they could?
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